Brand Identity

Nike is a very reputable brand, not only due to the quality of the merchandise and diverse range of products, but also because of the well known logo, and innovative designs.  The products Nike sell range from trainers to tracksuits to bags and  hats.  Each branded with the nike logo, whether discrete or distinct.  The logo is merely a flick of colour usually white or black, more recently differing, although the logo is very simple, it is slick and current. 

Due to the popularity of the brand advertisment is limited.  The clientel of the brand is wide ranging in age.  Appealing to most people.  The brand is signified as unique down to use of graphic design.