Brand Identity

Coca Cola has a strong visual brand identitiy not only due to the use of their well known logo, and their striking colour themes, but also because of their ever changing advertisments and designs.  Although the logo  is merely the words Coca Cola written in white, the way in which the words are presented, and the use of specific font, not only simplisticly  puts across the brand, but also appeals to all audiences.

Due to the brand appealing to all audiences, the logos is well know to most people of all age cateogries, across the world.  The usual colour theme of red is not only a strong colour but it is also an attention grabbing colour which stands out, and a power colour for example the red carpet for celebrities, used for VIP's. 

The brand also never fail to make iconic adverts especially around the time of christmas where the adverts are renowned for the conent and family orientation. which has continued through the years.